EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML, FLIPBOOKS, DIGITIZATION
EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML
PRE-MEDIA AND CREATIVE SOLUTIONS & SERVICES
OMNiON provides a full range of services for execute Read More..
AD DESIGN, IMAGING, LAYOUT, ILLUSTRATION
Advertising design involves assembling a variety Read More..
5 THINGS TO DO WHEN YOU’VE PUBLISHED NEW CONTENT
Most marketers understand that content marketing is no longer optional – it’s a requirement. At SXSW this year, Jay Baer of The Content Marketing Institute said the biggest content marketing challenges revolve around creating and publishing content.
He reported that the institute’s surveys show that the biggest content marketing challenges include:
- Producing the kind of content that engages prospects or customers (41%)
- Producing enough content (20%)
- Finding the budget to produce content (18%)
- Lack of buy-in or vision from top management (12%).
Unfortunately, just producing great content is only the first step. Promoting the content once it’s produced can seem like an even bigger challenge, especially in marketing departments already stretched thin by several years of recessionary budget cuts.
There are many ways to promote content, but if you face common time and budget constraints, here are five high-impact, free content marketing tips that can dramatically increase traffic to your site, and build a loyal audience for your content.
- SEO / Keyword integration
- Syndication
- Social bookmarking
- Email signatures
- Include Content Links in an E-newsletter