EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML, FLIPBOOKS, DIGITIZATION
EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML
PRE-MEDIA AND CREATIVE SOLUTIONS & SERVICES
OMNiON provides a full range of services for execute Read More..
AD DESIGN, IMAGING, LAYOUT, ILLUSTRATION
Advertising design involves assembling a variety Read More..
BRANDS SEE TABLET PUBLISHING THROUGH APPS AS ANOTHER WAY TO REACH COSUMERS
Here is another example of a brand launching an iPad app as part of their marketing efforts, the B2B example being the John Deere Mower Match app looked at last week. The Crisco Mobile app comes in two flavors: Crisco Mobile is for the iPhone, and Crisco Mobile HD is for the iPad. Both apps are free for consumers to download, of course. The iPhone app was originally released last month and works pretty well on your phone.
The iPad version doesn’t add anything other than scaling up the resolution for the tablet display. In fact, what makes sense on a phone ends up being a bit strange on a tablet in that the app only works in portrait (makes sense on an iPhone display) but then viewing video is in landscape (of course).
On a phone this seems natural, but on a tablet it is cumbersome to have to turn your iPad around every time you want to see a video.