EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML, FLIPBOOKS, DIGITIZATION
EPUBLISHING SERVICES - EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML
PRE-MEDIA AND CREATIVE SOLUTIONS & SERVICES
OMNiON provides a full range of services for execute Read More..
AD DESIGN, IMAGING, LAYOUT, ILLUSTRATION
Advertising design involves assembling a variety Read More..
GETTING GAMIFIED: PUBLISHERS SCORE BIG WITH ONLINE GAMES
Games have been around since before recorded history, but it’s only within the past 2 years that they’ve really gotten down to (online) business. As acceptance of and familiarity with game mechanisms within online social networks and on entertainment sites increase, games are popping up on once-static web properties as a means of captivating audiences, enhancing market research, and stimulating conversation between companies and customers.
The term “gamification” refers to the application of gaming techniques and mechanisms — such as points, levels, challenges, leader boards, and virtual goods — to nongame problems. Game theorists believe that integrating these techniques into online interactions appeals to a range of fundamental human desires, including rewards, status, achievement, self-expression, competition, and even altruism.
The payoffs for businesses that incorporate gaming in a meaningful way can be profound. “During a game, you get to see people’s behavior at its most authentic,” says Brad Crowell, managing director and founder of PartingGift, LLC, which creates monetizable social games for business. “You’re seeing honest, unfiltered responses.” The fundamental appeal of fun can’t be overlooked either. “Games have become an integral part of a brand’s social strategy because they draw users in and keep them there,” Crowell says.
12 Mar, 2012, by Nancy Davis Kho