EPUBLISHING SERVICES – EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML, FLIPBOOKS, DIGITIZATION
EPUBLISHING SERVICES – EPUBS, EBOOKS, EMAGS, IOS BOOKS, XML
PRE-MEDIA AND CREATIVE SOLUTIONS & SERVICES
OMNiON provides a full range of services for execute Read More..
AD DESIGN, IMAGING, LAYOUT, ILLUSTRATION
Advertising design involves assembling a variety Read More..
WHY TABLET PUBLISHING IS POISED TO REVOLUTIONIZE HIGHER EDUCATION
6 Jan 2102: Today, only 57% of students who attend college in the U.S. actually graduate. The country ranks 12th among 36 developed countries. President Obama’s administration has a stated goal for the U.S.: Take the lead in higher education completion rates by 2020. To accomplish this aim, Obama notes the need to foster critical thinking, champion problem solving and employ innovative knowledge to prepare students for college and careers.
Technical literacy and strong learning engagement are two important paths toward boosting college graduation rates and better preparing students for lifelong career success. However, technology is just one vital factor in a cumulative equation. Educators can benefit by rapidly adopting tablet devices and interactive digital publications.
According to a 2011 Pearson Foundation survey, 86% of college students who own a tablet say the device helps them study more efficiently, and 76% report that tablets help them perform better in their classes. Seventy percent of college students and college-bound high school seniors are interested in owning a tablet device, and 20% expect to purchase a tablet within the next six months.
In order to cater to a generation weaned on technology, educational institutions need to be at the forefront of the tablet revolution. Tablet devices can reinvent and improve the way a curriculum is consumed and, in many cases, replace the hard-copy textbooks that students lug around campus.
Richer than their print counterparts, digital textbooks include a number of interactive features. They are not limited to static pictures, but can integrate video, audio, animation, interactive simulations and even 360-degree rotations and panoramas. In addition, universities have the ability to create custom, institutionally branded viewers with unique displays and navigation options.
We model the size of the potential benefit using data from real companies.
In each industry we create an archetypal “ACME Company” that scores below industry average in the CXi. We then look at what would happen to ACME’s loyalty scores if it went from below average in the CXi to above average for its specific industry based on the actual scores for companies in that industry.
Benefits add up fast even with conservative estimates.
To keep things realistic we moderate the amount of improvement we expect ACME to get. We assume ACME Co. will only close about 50 percent of the total gap that exists between leaders and laggards (75 percent if it’s a really small gap). We also assume that only a fraction of customers who would consider a future purchase actually do buy again, and that only 2 percent of customers who hear a recommendation from a friend act on that recommendation to become a customer. All of these assumptions are documented in the model and are there for readers to play with if they want to try out different scenarios. But because of the scale on which most of these companies do business, even a small improvement in loyalty scores adds up to a big dollar value.
After four years of doing these calculations we’re pretty convinced that investing in customer experience is worth the money…
Megan Burns is a principal analyst at Forrester Research serving customer experience professionals.